{"id":15126,"date":"2015-08-28T14:05:55","date_gmt":"2015-08-28T12:05:55","guid":{"rendered":"https:\/\/openmet-xc2.whads.com\/openmet-customers\/estudios-de-mercado\/"},"modified":"2024-11-18T13:56:04","modified_gmt":"2024-11-18T11:56:04","slug":"market-analysis","status":"publish","type":"page","link":"https:\/\/openmet-xc2.whads.com\/en\/openmet-customers\/market-analysis\/","title":{"rendered":"Market research"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"customers-badge\">Openmet Customers<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-section has-inner-blocks-gap-none getwid-margin-top-none getwid-section-content-full-width\" style=\"margin-bottom:80px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none getwid-justify-content-flex-start\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:auto 45%\"><div class=\"wp-block-media-text__content\">\n<h1 class=\"wp-block-heading font-weight-bolder pr-5 has-huge-font-size\">Market research<\/h1>\n\n\n\n<p class=\"pr-5 pt-3 font-weight-light\">With our <strong>market research<\/strong>, knowing what customers who use a product or service need, think or feel is essential to make sound business decisions.<\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size animated pulse is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\" style=\"font-size:8px\">\n<div class=\"wp-block-button has-custom-font-size chevron-right\" style=\"font-size:16px\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"\/en\/contact-us\/\" style=\"background-color:#0d99cc\" target=\"_blank\" rel=\"noreferrer noopener\">Contact our experts<\/a><\/div>\n<\/div>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" src=\"https:\/\/openmet-xc2.whads.com\/wp-content\/uploads\/2021\/09\/openmet-customers.svg\" alt=\"Market research\" class=\"wp-image-13735 size-full\"\/><\/figure><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How to do a good market research?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Research channels and techniques to obtain reliable customer data for decision making<\/h3>\n\n\n\n<p>Openmet market researches put at your disposal all kinds of channels and techniques to obtain reliable data to obtain this knowledge:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Quantitative Research<\/h4>\n\n\n\n<ul class=\"wp-block-list checked customers\">\n<li>Electronic surveys<\/li>\n\n\n\n<li>CATI telephone surveys<\/li>\n\n\n\n<li>Online panel surveys<\/li>\n\n\n\n<li>Face-to-face surveys<\/li>\n\n\n\n<li>QR codes<\/li>\n\n\n\n<li>SMS \/ WhatsApp surveys<\/li>\n\n\n\n<li>Surveys and paper forms (processed with scanner)<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h4 class=\"wp-block-heading\">Qualitative research<\/h4>\n\n\n\n<ul class=\"wp-block-list checked customers\">\n<li>Customer interviews<\/li>\n\n\n\n<li>Focus groups<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:40px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Goals of a market research and desired results<\/h3>\n\n\n\n<ul style=\"background-color:#f5f8fc\" class=\"wp-block-list checked customers has-background\">\n<li>Obtain customer feedback, opinions and data that are relevant, rigorous and through the most appropriate channel<\/li>\n\n\n\n<li>Have KPIs, metrics, indicators and objective data for decision making<\/li>\n\n\n\n<li>Get to know clients in depth: the Experience they live, their Satisfaction, their Perceptions and their Profile<\/li>\n\n\n\n<li>When necessary, design processes so that the capture of information is constant and automated<\/li>\n\n\n\n<li>Increase the competitiveness of the company and competitive advantages<\/li>\n\n\n\n<li>Identify points for improvement, critical areas and business opportunities<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">How we work within the market research project<\/h3>\n\n\n\n<ul style=\"background-color:#f5f8fc\" class=\"wp-block-list checked customers has-background\">\n<li>Our experts will advise you on the methodology, the questionnaire, the process to follow and the system to obtain customer feedback.<\/li>\n\n\n\n<li>Statistical rigor is the foundation stone of any good study.<\/li>\n\n\n\n<li>We use whatever channels and technology are necessary to understand and speak to customers.<\/li>\n\n\n\n<li>We adapt: \u200b\u200bwe carry out from small projects to large international studies and in multiple languages.<\/li>\n\n\n\n<li>You have at your disposal the <strong><a href=\"\/en\/openmet-feedback-manager\/\">Openmet Feedback Manager platform<\/a><\/strong>, which allows easy visualization and analysis of the results in a Business Intelligence environment, from which you can also create all kinds of automatic reports<\/li>\n\n\n\n<li>Our experts will analyze and present the results of the study<\/li>\n\n\n\n<li>We help you throughout the process, so that everything goes well and you obtain relevant results that help your company improve<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-default alignwide\" style=\"background-color:#999999;color:#999999\"\/>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:40px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-group mb-2 animated fadeInUp\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading display-3\">Blog<\/h2>\n\n\n\n<p class=\"has-text-align-left alignleft has-text-color\" style=\"color:#999999\">If you want to know more, at Openmet Group we write our own articles in order to help you grow your business <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size chevron-right has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"\/en\/blog\" style=\"background-color:#0d99cc\">read more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n        <div class=\"wp-block-getwid-custom-post-type custom-post-type-post has-layout-grid has-spacing-normal\">\n            <div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n                \t\t\t\t\t\t\t\t<div class='wp-block-getwid-custom-post-type__post'>\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-group blog-post-grid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-getwid-template-post-featured-image aligncenter\" >\n            <a href=\"https:\/\/openmet-xc2.whads.com\/en\/7-useful-tips-for-dealing-with-negative-feedback\/\">\n        <img decoding=\"async\" width=\"640\" height=\"384\" src=\"https:\/\/openmet-xc2.whads.com\/wp-content\/uploads\/2024\/03\/negative-feedback.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"7 Useful Tips for Dealing with Negative Feedback\" srcset=\"https:\/\/openmet-xc2.whads.com\/wp-content\/uploads\/2024\/03\/negative-feedback.jpg 768w, https:\/\/openmet-xc2.whads.com\/wp-content\/uploads\/2024\/03\/negative-feedback-300x180.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>            <\/a>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-getwid-template-post-title h4\"><a class=\"wp-block-getwid-template-post-title__link\" href=\"https:\/\/openmet-xc2.whads.com\/en\/7-useful-tips-for-dealing-with-negative-feedback\/\">7 Useful Tips for Dealing with Negative Feedback<\/a><\/h3>\n\n\n<div class=\"wp-block-getwid-template-post-meta has-direction-row\" >\n    \n\n<div class=\"wp-block-getwid-template-post-categories has-text-color\"  style=\"color:#999999;\" >\n        <a href=\"https:\/\/openmet-xc2.whads.com\/en\/category\/openmet-customers\/\" rel=\"category tag\">Openmet Customers<\/a> <a href=\"https:\/\/openmet-xc2.whads.com\/en\/category\/organizational-climate\/\" rel=\"category tag\">Organizational climate<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-getwid-template-post-content is-excerpt\" ><p>At Openmet, we provide consultancy and technology for surveying and analyzing the opinions of strategic groups such as employees, clients, and other stakeholders. Managing all of this isn&#8217;t easy, which&hellip;<\/p><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='wp-block-getwid-custom-post-type__post'>\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-group blog-post-grid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-getwid-template-post-featured-image aligncenter\" >\n            <a href=\"https:\/\/openmet-xc2.whads.com\/en\/how-to-decide-on-survey-frequency-for-clients\/\">\n        <img decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/openmet-xc2.whads.com\/wp-content\/uploads\/2024\/03\/online-surveys.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"How to Decide on Survey Frequency for Clients\" srcset=\"https:\/\/openmet-xc2.whads.com\/wp-content\/uploads\/2024\/03\/online-surveys.jpg 768w, https:\/\/openmet-xc2.whads.com\/wp-content\/uploads\/2024\/03\/online-surveys-300x188.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>            <\/a>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-getwid-template-post-title h4\"><a class=\"wp-block-getwid-template-post-title__link\" href=\"https:\/\/openmet-xc2.whads.com\/en\/how-to-decide-on-survey-frequency-for-clients\/\">How to Decide on Survey Frequency for Clients<\/a><\/h3>\n\n\n<div class=\"wp-block-getwid-template-post-meta has-direction-row\" >\n    \n\n<div class=\"wp-block-getwid-template-post-categories has-text-color\"  style=\"color:#999999;\" >\n        <a href=\"https:\/\/openmet-xc2.whads.com\/en\/category\/openmet-customers\/\" rel=\"category tag\">Openmet Customers<\/a> <a href=\"https:\/\/openmet-xc2.whads.com\/en\/category\/openmet-people\/\" rel=\"category tag\">Openmet People<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-getwid-template-post-content is-excerpt\" ><p>Over the past few years at Openmet, we&#8217;ve noticed a rise in the frequency of our client and employee evaluation projects and studies. They&#8217;re becoming more and more frequent, and&hellip;<\/p><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='wp-block-getwid-custom-post-type__post'>\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-group blog-post-grid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-getwid-template-post-featured-image aligncenter\" >\n            <a href=\"https:\/\/openmet-xc2.whads.com\/en\/surveys-with-question-rotation\/\">\n        <img decoding=\"async\" width=\"640\" height=\"371\" src=\"https:\/\/openmet-xc2.whads.com\/wp-content\/uploads\/2017\/05\/surveys-with-question-rotation.jpeg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Surveys with Question Rotation\" srcset=\"https:\/\/openmet-xc2.whads.com\/wp-content\/uploads\/2017\/05\/surveys-with-question-rotation.jpeg 649w, https:\/\/openmet-xc2.whads.com\/wp-content\/uploads\/2017\/05\/surveys-with-question-rotation-300x174.jpeg 300w, https:\/\/openmet-xc2.whads.com\/wp-content\/uploads\/2017\/05\/surveys-with-question-rotation-100x58.jpeg 100w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>            <\/a>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-getwid-template-post-title h4\"><a class=\"wp-block-getwid-template-post-title__link\" href=\"https:\/\/openmet-xc2.whads.com\/en\/surveys-with-question-rotation\/\">Surveys with Question Rotation<\/a><\/h3>\n\n\n<div class=\"wp-block-getwid-template-post-meta has-direction-row\" >\n    \n\n<div class=\"wp-block-getwid-template-post-categories has-text-color\"  style=\"color:#999999;\" >\n        <a href=\"https:\/\/openmet-xc2.whads.com\/en\/category\/customer-satisfaction\/\" rel=\"category tag\">Customer Satisfaction<\/a> <a href=\"https:\/\/openmet-xc2.whads.com\/en\/category\/openmet-customers\/\" rel=\"category tag\">Openmet Customers<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-getwid-template-post-content is-excerpt\" ><p>One of the most important challenges that we face at Openmet when it comes to customer surveys is the need for brevity. In general, the time spent by customers completing&hellip;<\/p><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t            <\/div>\n\n                    <\/div>\n        \n\n\n<div class=\"wp-block-getwid-section alignfull alignfull getwid-margin-bottom-none getwid-section-content-full-width\" style=\"margin-top:80px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background\" style=\"background-color:#f5f8fc\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section openmet-cta animated fadeInUp getwid-margin-top-none getwid-margin-bottom-none\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-mobile-left-small getwid-padding-mobile-right-small getwid-margin-left-none getwid-margin-right-none\" style=\"padding-top:40px;padding-bottom:80px;padding-left:15%;padding-right:15%\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/openmet-xc2.whads.com\/wp-content\/uploads\/2021\/09\/smile.png\" alt=\"\" class=\"wp-image-13585\" width=\"48\" height=\"48\"><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center h3\" style=\"font-size:30px\">How can we help?<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Here at <strong>Openmet Customers<\/strong> we can help you to manage and diagnose a large proportion of key information needed to ensure a better knowledge and understanding of the customer.<br>Openmet Customers helps you to maximise success in your market research projects thanks to the combination of our know-how and the help of our consultants, specialists and call-center agents, as well as our Openmet Feedback Manager software : <strong>E-Surveys, CATI and CAWI (capture of electronic data) + KPIs (dashboards and indicators) + Business Intelligence (results analysis environment)<\/strong>.<br>We can conduct local or worldwide surveys, via e-surveys, phone surveys or other channels.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right has-text-color has-medium-font-size\" style=\"color:#0d99cc\"><strong>Why don&#8217;t we start?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center alignleft is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size chevron-right is-style-fill has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"\/en\/contact-us\/\" style=\"background-color:#0d99cc\"><strong>contact Openmet Group<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Knowing what customers who use a product or service need, think or feel is essential to make sound business decisions. Openmet market analysis put at your disposal all kinds of channels and research techniques to survey, ask questions and obtain reliable data with which to obtain this knowledge&#8230;.<\/p>\n<p><a class=\"openmet-read-more-link\" href=\"https:\/\/openmet-xc2.whads.com\/en\/openmet-customers\/market-analysis\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":6,"featured_media":13793,"parent":15071,"menu_order":84,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"class_list":["post-15126","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_image_src":"https:\/\/openmet-xc2.whads.com\/wp-content\/uploads\/2021\/09\/estudios-mercado.svg","_links":{"self":[{"href":"https:\/\/openmet-xc2.whads.com\/en\/wp-json\/wp\/v2\/pages\/15126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openmet-xc2.whads.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/openmet-xc2.whads.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/openmet-xc2.whads.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/openmet-xc2.whads.com\/en\/wp-json\/wp\/v2\/comments?post=15126"}],"version-history":[{"count":15,"href":"https:\/\/openmet-xc2.whads.com\/en\/wp-json\/wp\/v2\/pages\/15126\/revisions"}],"predecessor-version":[{"id":18965,"href":"https:\/\/openmet-xc2.whads.com\/en\/wp-json\/wp\/v2\/pages\/15126\/revisions\/18965"}],"up":[{"embeddable":true,"href":"https:\/\/openmet-xc2.whads.com\/en\/wp-json\/wp\/v2\/pages\/15071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/openmet-xc2.whads.com\/en\/wp-json\/wp\/v2\/media\/13793"}],"wp:attachment":[{"href":"https:\/\/openmet-xc2.whads.com\/en\/wp-json\/wp\/v2\/media?parent=15126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}